Colorful Land integrates multimedia interaction into the whole window-shopping process from outdoor, elevator hall, atrium, recreation area to brand stores, and tailors different kinds of interactive entertainments for men, women and children, from interactive experience space to small multimedia games, keeping all consumers excited all the time. Through “digital signage, interactive showcase, sensing interaction, interactive game, architectural projection, augmented reality (AR), hologram projection… all-directional multimedia interactive design”, Colorful Land wins the heart of children and attracts every family through interactive entertainment, making it the prime destination for family shopping and entertainment. The ubiquity of entertaining experience adds a unique attraction to Colorful Land.